“Ugly is the new Beautiful!” has been Uglydoll’s mantra since its inception. The notion of embracing one’s individuality has led to the success in becoming an award-winning brand. David Horvath & Sun-Min Kim created the first Uglydoll hand-sewn plush toy in 2001. Since the inception of the first character, Wage, who David drew on a love letter to Sun-Min, Uglydoll has grown into an entire universe of characters.

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